Panacea, poison and psychopharmacology: the lure of laudanum

In the first half of the nineteenth century, many opiate preparations were marketed towards females. In fact, many were branded using the names of women, for example: ‘Mrs Winslow’s soothing syrup’ and ‘Mrs Bailey’s quieting syrup.’ Hardly surprising then that opium, particularly laudanum, was a popular choice for women for most of the century. The mass production of opiates in this way shows how society gave credence to the idea that opium and laudanum were able to relieve most ailments.

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