By Amanda Lastoria, Simon Fraser University Alice’s Adventures in Wonderland (1865) endures as one of ‘the most popular children’s classics in the English language’[i], thanks to the creative vision and commercial savvy of Lewis Carroll and his contemporary publishers. Carroll created not just the Alice text, but the Alice books. Carroll was an art director. He oversaw the illustration, design and production of the first edition of Alice, and he (re)published the text in multiple editions that strategically segmented the
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